Overview
For TSN, I developed a comprehensive set of regional hockey graphics for five distinct looks. Four were tailored to specific markets—Toronto, Montreal, Ottawa, and Winnipeg. The fifth look was a combined design, showcasing one athlete from each location to represent TSN's overall coverage.
For TSN, I developed a comprehensive set of regional hockey graphics for five distinct looks. Four were tailored to specific markets—Toronto, Montreal, Ottawa, and Winnipeg. The fifth look was a combined design, showcasing one athlete from each location to represent TSN's overall coverage.
Challenge
The challenge was to adapt the on-air graphics to create a unique visual identity for each region while ensuring all designs adhered to TSN's overall brand standards. Each look needed to resonate with local fan bases and reflect their distinct sports culture.
The challenge was to adapt the on-air graphics to create a unique visual identity for each region while ensuring all designs adhered to TSN's overall brand standards. Each look needed to resonate with local fan bases and reflect their distinct sports culture.
Results
The designs effectively captured the spirit of each market while maintaining a strong, unified TSN brand. The graphics were well-received, enhancing viewer engagement and reinforcing TSN's presence across all regions. This approach helped TSN create a memorable visual experience for fans throughout the hockey season.
The designs effectively captured the spirit of each market while maintaining a strong, unified TSN brand. The graphics were well-received, enhancing viewer engagement and reinforcing TSN's presence across all regions. This approach helped TSN create a memorable visual experience for fans throughout the hockey season.
