Overview
The Oshawa Generals had just completed their first year back after a COVID-19 lockout, which had led to canceled games and reduced crowd capacities. With the return to full attendance, the goal for the new season was to quickly stir excitement and get fans talking about the team again.
Challenge
To reignite fan interest and drive ticket sales, it was essential to create a dynamic visual campaign that would stand out and capture the energy of live games, overcoming the lingering impact of the pandemic on sports attendance.
To reignite fan interest and drive ticket sales, it was essential to create a dynamic visual campaign that would stand out and capture the energy of live games, overcoming the lingering impact of the pandemic on sports attendance.
Implementation
The campaign featured multiple fan shots to create a sense of FOMO (Fear of Missing Out), paired with a high-energy, action-packed graphic style that utilized bold motion design. This combination was designed to convey the excitement of being back in the arena and to amplify the atmosphere of live hockey.
The campaign featured multiple fan shots to create a sense of FOMO (Fear of Missing Out), paired with a high-energy, action-packed graphic style that utilized bold motion design. This combination was designed to convey the excitement of being back in the arena and to amplify the atmosphere of live hockey.
The campaign successfully boosted fan engagement and generated a buzz around the team, driving higher attendance and reinvigorating the Generals' fanbase. The visuals played a key role in reestablishing a strong connection with the audience after a challenging year.
