Overview
During the 2021/22 season, the Oshawa Generals had the exciting opportunity to participate as the visiting team in an outdoor game at Tim Hortons Field against the Hamilton Bulldogs. The goal was to ignite fan enthusiasm and encourage a strong presence of support in Hamilton.
During the 2021/22 season, the Oshawa Generals had the exciting opportunity to participate as the visiting team in an outdoor game at Tim Hortons Field against the Hamilton Bulldogs. The goal was to ignite fan enthusiasm and encourage a strong presence of support in Hamilton.
Graphics
I developed a cohesive visual campaign, including social media graphics leading up to and during the game, merchandise designs, and a hype video. To ensure consistency, I organized a media day photo shoot with the team captains wearing their outdoor jerseys, which became central to the campaign's visuals.
I developed a cohesive visual campaign, including social media graphics leading up to and during the game, merchandise designs, and a hype video. To ensure consistency, I organized a media day photo shoot with the team captains wearing their outdoor jerseys, which became central to the campaign's visuals.
Results
The results of the campaign were highly successful for the Oshawa Generals. Key outcomes include increased fan attendance and an engaged social media following
The results of the campaign were highly successful for the Oshawa Generals. Key outcomes include increased fan attendance and an engaged social media following
